Posts

Trying to market for today's customer is much more different than it was 30 years ago. Learn techniques that can help. Click here.

About Me
Marketing For Today's Customer

In the old days, I could slap out a few flyers and watch the customers roll in. However, these days, with the prevalence of the Internet, those old-school marketing tactics simply aren't effective. A few months ago, I decided to learn more about online marketing, and I think that it has saved my business. I started working with a search engine optimization company to boost my internet presence, and I paid for some pay-per-click advertising. You wouldn't believe how much those two simple changes improved volume. This blog is all about marketing for today's customer, so that you don't get left in the dust.

Tags
Archive
Latest Posts

Things You Can Gain From BrandScript Marketing

8 July 2021
 Categories: , Blog

One of the more important forms of marketing that companies can use to get people to care more about their business is BrandScript. This involves telling an engaging story of why customers should use your company's products. You will notice some of these benefits if you use a company BrandScript. Highlight Specific Problems Customers are Having Customers sometimes don't know they have problems in their lives until you bring them up. Read More …

How Can a Mobile App Help Your Business?

23 April 2021
 Categories: , Blog

If you have a business that interacts with individuals in your community, you may want to think about developing an app that can be used on mobile devices. Nothing makes a business look and feel more professional than having a quality online presence. Not sure if your business would benefit from having an app? Here are a few ways that an app could help your business.  If you are at all interested in more information about how you could go about getting an app for your company, it's time to work with a mobile app developer. Read More …

3 Ways That A Direct Marketing Audit Can Help You Improve The Effectiveness Of Your Campaigns

25 January 2021
 Categories: , Blog

Direct targeting is a great tool for businesses, especially those in niche markets. It can be used to build brand awareness within your industry, and it's also an effective way to convert leads into sales. Due to this effectiveness, it's common for businesses to engage in at least some small form of direct marketing as part of their overall marketing strategy. However, not all businesses find the success that they're expecting out of their direct marketing campaigns. Read More …

Is There Any Value In Hiring An SEO Expert For Your Digital Business? Find Out

27 October 2020
 Categories: , Blog

The concept of optimizing websites for search engines has been around for a while. However, a lot of businesses still have a hard time committing to it because few people who are in charge of marketing decisions understand how SEO works and its importance in business. The fact that search engines like Google keep updating their rules and algorithms does not make the process any simpler. As a result, most companies try their best to handle digital marketing without benefiting from SEO, and it hinders their progress a great deal. Read More …

Launching a Business Website Is Best Left to a Web Design Professional

20 August 2020
 Categories: , Blog

When a company launches a new website, it is an exciting time. Not only is the team in the office eager about the new reveal, but they have likely told all their clients about the launch as well. Unfortunately, even with all the excitement, a lot can go wrong if the site has not been designed by a professional. Learn about some of the areas that are often overlooked when companies take on web design themselves. Read More …