In the old days, I could slap out a few flyers and watch the customers roll in. However, these days, with the prevalence of the Internet, those old-school marketing tactics simply aren't effective. A few months ago, I decided to learn more about online marketing, and I think that it has saved my business. I started working with a search engine optimization company to boost my internet presence, and I paid for some pay-per-click advertising. You wouldn't believe how much those two simple changes improved volume. This blog is all about marketing for today's customer, so that you don't get left in the dust.