4 Essential Tips For Creating An Engaging Website For A Small Business

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4 Essential Tips For Creating An Engaging Website For A Small Business

11 February 2020
 Categories: , Blog

As a small business leader, you need to make sure you are taking advantage of the opportunity of the internet to expand the reach of your business. Having an online presence, even for locally based small businesses, is important.

Tip #1: Focus on Building a High-Quality Website

When you are just getting started, it can be tempting to go overboard and try to add a bunch of complex features to your website. However, when you are just putting up your website, you should focus on keeping the design simple and functional.

It is better to have a simple, well-built website over a highly complex website that doesn't work correctly. Work with the budget and resources you have to build the best possible website while keeping the quality high.

The great thing about a website is that you can continue to grow it over time. You can add more complex features and pages as your budget supports it.

Tip #2: Include Call to Actions on Your Website

Your website is designed not just to provide people with information, but also to help you generate business leads.

Include a call to action on your website. A call to action directs people towards a choice you want them to make or thing you want them to do and is a great way to get people's contact information so you can build an ongoing relationship with your website visitors.

For example, you may have a pop-up that offers customers 10% off their purchase if they sign up for your email list. Make sure your website is helping you build leads and connect with customers.

Tip #3: Use High-Quality Pictures

An all-text website is not that engaging. You need to have high-quality photos on your website. The best photos are ones you take yourself that look professional. Pay a professional photographer to take relevant photos that relate to your business and use those on your website.

Avoid free stock photos, which can be oversaturated. If you want to use stock photos, stick to paid stock photos, which tend to not be as widely circulated. Seeing the same image on multiple websites can decrease the authority of your website in the eyes of the website visitor.

Tip #4: Make It Mobile Friendly

When designing a website, you need to make sure the website theme you choose is mobile friendly. The internet is not just for desktops, and if you want people to engage with your website, it needs to work on people's phones.

When it comes to building a small business website, focus on quality over quantity. It is more than okay to start out with a more basic website that is well designed than an overly complicated one that doesn't work right. Make sure your website informs and helps you build leads at the same time. Use high-quality pictures to build trust with your visitors, and make sure your website is mobile-friendly. Finally, remember that your website is something that should change and grow over time, just like your business.

To learn more, contact a web design company.