2021

Trying to market for today's customer is much more different than it was 30 years ago. Learn techniques that can help. Click here.

About Me
Marketing For Today's Customer

In the old days, I could slap out a few flyers and watch the customers roll in. However, these days, with the prevalence of the Internet, those old-school marketing tactics simply aren't effective. A few months ago, I decided to learn more about online marketing, and I think that it has saved my business. I started working with a search engine optimization company to boost my internet presence, and I paid for some pay-per-click advertising. You wouldn't believe how much those two simple changes improved volume. This blog is all about marketing for today's customer, so that you don't get left in the dust.

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3 Ways That A Direct Marketing Audit Can Help You Improve The Effectiveness Of Your Campaigns

25 January 2021
 Categories: , Blog

Direct targeting is a great tool for businesses, especially those in niche markets. It can be used to build brand awareness within your industry, and it's also an effective way to convert leads into sales. Due to this effectiveness, it's common for businesses to engage in at least some small form of direct marketing as part of their overall marketing strategy. However, not all businesses find the success that they're expecting out of their direct marketing campaigns. Read More …