Two Reasons Why Videos Should Be A Part Of Your Online Marketing Strategy

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In the old days, I could slap out a few flyers and watch the customers roll in. However, these days, with the prevalence of the Internet, those old-school marketing tactics simply aren't effective. A few months ago, I decided to learn more about online marketing, and I think that it has saved my business. I started working with a search engine optimization company to boost my internet presence, and I paid for some pay-per-click advertising. You wouldn't believe how much those two simple changes improved volume. This blog is all about marketing for today's customer, so that you don't get left in the dust.

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Two Reasons Why Videos Should Be A Part Of Your Online Marketing Strategy

26 January 2016
 Categories: , Blog

If you have a website, you may believe that it's enough to simply feature pictures of the services or products that you offer, alongside detailed descriptions.  However, while all of these are indeed good marketing tools, you may want to take it a step further by including videos on your website as well. Learning more about the benefits of including videos in your online marketing strategy can help you determine if you should reach out to a video production team as soon as possible.

People Spend More Time Watching Digital Videos

One of the most compelling reasons why it may be time to incorporate videos on your website is because it is a key way to reach consumers.  Digital video has edged out social media and digital radio when it comes to the amount of time that people spend engaging with these platforms.  You don't want to miss out on being a part of a trend that can help drive more patrons to your business.

There are a number of reasons why people are spending more time watching digital videos.  Internet connected devices such as smartphones and tablets make it easier than ever to log into the virtual world and catch a few videos while on the go.  There's no need to wait until you arrive at home before getting caught up on the latest videos, and this kind of convenience makes digital videos a great choice for any business.

Your Digital Video Could Go Viral

Another reason why you should incorporate digital videos into your website is because of the chance that one or more of your videos may go viral.  Overnight, you could go from being a fledgling business with few customers, to an establishment that is talked about on many different telecommunications outlets, thereby making more people interested in what you have to offer.

If one of your videos goes viral, it essentially allows you to gain free publicity.  All it takes is a few shares by people on social media, and you may find your view count rising and the buzz growing.  Working with a quality video production team is one way to help make this happen, since they can generate the ideas and create a piece that is engaging.

You may find that adding videos to your website is one of the best decisions you could have made.  Contact a video production team right away so you can begin to enjoy these benefits and many more.